![]() ![]() For example, a small business could use direct mail to inform potential customers about its offerings, then follow up with a phone call or a visit from a salesperson. Direct mail can provide the basis for a business, or it can be used to supplement a company's traditional sales efforts. Direct mail is simply one advertising medium that direct marketers employ, although it is among the most frequently used.ĭirect mail is a particularly attractive option for small business owners, as it can communicate complete information about a product or service and reach almost any conceivable target group, all for a relatively low cost. It may also use direct mail to send out advertising messages or catalogs. A mail order business delivers its products through the mail. Mail order is a particular way of doing business, like retail or personal selling. In direct mail, advertising and other types of messages are delivered through the mail. Print media messages are delivered through the printed word, usually in newspapers or magazines, while broadcast media messages are delivered through the airwaves, on television or radio. ![]() The best way to distinguish these similar, yet different, terms is to remember that direct mail is simply an advertising medium, like print or broadcast media. The terms "direct mail" and "mail order" are often used interchangeably. Direct mail is a type of advertising medium in which messages are sent to target customers through the mail. ![]()
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