![]() ![]() Plus, the tagline communicates the business’ style and conviction through the terms “fierce” and “expertise in marketing” respectively. Obviously this is an individualized process, but here are a few examples to get you started.Ĭoulee Creative’s focus is clear from one glance at the home page, thanks to the use of the term “creative” in the title and the tagline’s reference to “crafting custom websites”. ![]() They should tell visitors what your site is about and who you’re trying to attract. You’ll also want to know exactly who your target audience is so you understand what the people visiting your site will be looking for.Īfter this, your job is to come up with title and tagline possibilities that reflect the answers to those questions. If you haven’t done so already, now is the time to determine your site’s niche.įor example, what kind of content does your site focus on? Your title and tagline are often the first things people will see, so it’s vital that they reflect your site as a whole. Your title and tagline should communicate the site’s focus and target audience. Now, we’ll dig into how to actually optimize your WordPress site’s title and tagline! Step 1: Consider your site’s niche and style If you’re interested in more flexibility for showing your title and tagline, especially on your homepage, we’ve written posts on how to build landing pages with the SiteOrigin Page Builder, Divi Builder, and Elementor. But your best bet is to navigate to Appearance → Customize from your dashboard, to access the WordPress Customizer:īeyond the default tagline functionality in the WordPress Customizer, another way that you can create an attention-grabbing title and tagline combo is via a WordPress page builder plugin. How you do this will depend on the theme. Some themes don’t show the tagline unless you enable the option specifically. While your site’s title is almost always displayed on your WordPress site by default, the same isn’t necessarily true for its tagline. First, however, there’s one thing you may need to do. How to optimize your WordPress title and tagline (in three steps)īelow, we’ll walk you through how to optimize your WordPress title and tagline. Changing your title and tagline within WordPress is simple and it’s also easy to optimize these elements. If any of these reasons have made you reconsider a hasty choice when creating your site, don’t worry. Search engines pay attention to titles and taglines, which makes them relevant for Search Engine Optimization (SEO).They can provide a preview of your site’s style and reinforce your branding.They communicate your site’s focus or niche.However, it’s vital to optimize your WordPress title and tagline, because: Most people create a title and tagline for their site when they’re first building it, then never think about them again. The title is typically the name of your site, while the tagline is a short phrase or sentence underneath. In many WordPress themes, these elements appear at the top of every page – often within the header. Your site’s title and tagline serve as most visitors’ introduction to your content. A catchy title and tagline make for a perfect first impression. ![]()
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